Artwork Description: The importance of the site’s location and its resulting viewpoint down the major axis, that is 97th St., demands that the artwork be conceptually strong and large in scale. “DREAM.big” consists of six decorative screens spelling out the word ‘DREAM’ in giant letters.  Modular in construction, these screens do not obscure the building’s face.  The word ‘DREAM’ appears, then disappears, only to reappear again as one passes.  The colours of the screens, selected to symbolize the colours of ammonite – Alberta’s provincial gemstone, also ‘shifts’ as one passes. 

Artist:  Donald Moar

Sponsoring Partners:  City of Edmonton

The Places Founding and Ongoing Partners:  Edmonton Journal, The City of Edmonton, Downtown Business Association, The Edmonton Business Council for Visual Arts