Media Launch at The Works

By Kristin Watt, Marketing Assistant

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Media Launch: Works staff participate in Françoise Thibault’s I See You, which will be displayed on Churchill Square (June 19-July 1, 2014)!

As part of the marketing team at The Works Art & Design Festival, I participated in all the long hard hours that went into the preparation of the Media Launch which took place on June 2nd at the Matrix Hotel. The media launch had a great turn-out with a lot of support from the media, volunteers, staff, and vendors. The production and curatorial staff set-up some art work for display, giving media a glimpse into all the amazing work that will be shown at this year’s Festival. (You can it out for yourself in our Festival Guide: http://www.theworks.ab.ca/festival2014/). Meanwhile, the marketing team and I confirmed the media contacts for the event, built the media kits, and welcomed and thanked all who attended the launch. As in previous years, the cartoonist and illustrator, Gerry Rasmussen, captured the event and everyone who attended in his signature humourful style.

Last weekend we also took part in the Pride parade by handing out our festival guides and postering the surrounding neighbourhoods. The Saturday “poster blitz” was a great way to kick off Festival season! For the weeks to come, I will be focusing more on Festival special events, which includes collecting contracts from artists for our main stage–The Works Street Stage. The opportunity to be in contact with so many interesting performing artists is a fantastic experience, and I look forward to working with them as I assist with coordinating the stage activities during Festival.

June 19 - July 1: Music and performances from noon-9:30PM on Churchill Square. For a full schedule, check out our Festival Guide or http://www.theworks.ab.ca/street-stage/!